Dubai and MrBeast Launch the World’s Largest Kindness Campaign

Dubai once again sets global standards — this time together with one of the world’s most influential creators, MrBeast (Jimmy Donaldson).
At the 1 Billion Followers Summit, they announced the launch of “1 Billion Acts of Kindness” — the largest social movement in history, aimed at inspiring people to perform one billion acts of kindness around the world.
The campaign is supported by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation.

How the Global Kindness Movement Works

Content creators from across the world are invited to take part by sharing short videos that show how they make a difference — whether through helping the elderly, supporting charitable projects, environmental efforts, or educational initiatives.
Submissions will be evaluated based on authenticity, creativity, storytelling, and real social impact.

The 10 finalists will present their projects in Dubai at the next 1 Billion Followers Summit, taking place from January 9–11, 2026, and will have the opportunity to collaborate directly with MrBeast’s team on large-scale acts of kindness.

Why It Matters for Dubai

Dubai once again proves that its true strength lies not only in skyscrapers and technology, but in humanity that unites people for global change.
It’s a city where ambition meets values, and kindness becomes part of its growth strategy.

At SPI Dubai, we believe that progress begins with community — and that kindness is at the heart of every successful story.
If you share this vision, let your next step be an investment in the future — in Dubai, the city where ideas turn into global opportunities.

📩 Contact SPI Dubai — and make your contribution to a world where kindness, wealth, and success go hand in hand.