Dubai Ranks Fifth in Global City Reputation Index

Dubai has climbed to the 5th spot in the latest Brand Finance Global City Index, ranking among the world’s top 100 cities. The city improved by 4 places, now sitting behind London, New York, Paris, and Tokyo in the global ranking, as per the latest report published on Thursday.

Dubai’s Reputation Takes the Lead

While London is regarded as the top city globally, Dubai surpasses it in terms of reputation, according to the findings of the index. The city’s impressive reputation further cements its position on the global stage.

Dubai’s Leadership in Business and Investment

Dubai not only ranks first for reputation but also maintains strong positions in the business and investment sectors. The city has also seen a notable rise in its attractiveness for local employment (up from 16th to 8th) and remote work opportunities (up from 24th to 4th).

The emirate continues to be a hub for innovation and startups, with initiatives like the Dubai Future Foundation contributing to its top ranking for future growth potential. Additionally, Dubai’s second-place ranking for economic stability and strength, along with its third-place position for attractive personal taxation, solidify the city’s status as a prime global investment destination.

Dubai’s Success and Strategic UAE Investments

According to Andrew Campbell, Managing Director of Brand Finance Middle East, Dubai’s rise in the global city rankings is primarily driven by the UAE government’s strategic investments in infrastructure, tourism, and the business ecosystem. These efforts have significantly improved the global perception of the city and further increased its appeal to businesses and investors.

“Dubai continues to strengthen its position through active business development and infrastructure modernization. This gives the city a unique charm and makes it an important hub for international investors,” said Campbell.

Survey of Over 15,000 Respondents Worldwide

The study involved over 15,000 respondents across 20 countries, who rated 100 major cities based on familiarity, reputation, and attractiveness for living, working, studying, traveling, and investing. This survey provides valuable insights into how the world perceives these global cities.

Abu Dhabi’s Impressive Ranking Growth

Abu Dhabi, which retains its 30th position in the global city ranking, has shown significant improvement. The city rose 8 places in terms of attractiveness for work, now ranking 24th, and also climbed in investment consideration, securing 2nd place—up 12 spots from 2023. Additionally, Abu Dhabi improved its position for remote work, jumping 15 places to rank 9th globally.

The city also ranks impressively high in the business and investment pillar, with 5th place overall, 4th for supporting startups and innovations, and 2nd for future growth potential. This highlights Abu Dhabi’s growing appeal as a key innovation hub.

City Rankings by Key Parameters

The ranking evaluated cities on several important factors: familiarity, reputation, attractiveness for work, study, living, tourism, and investment. The results of this study help to better understand which cities are considered global leaders in attracting businesses, tourists, and investors.