02 September 2025

Dubai Sets Global Benchmark: 140 Branded Residence Projects by 2031

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Over the past decade, branded residences have become one of the fastest-growing segments of global real estate, expanding by 160% worldwide. Today, Dubai has firmly established itself as the world capital of branded living, offering buyers prestige, security, and five-star hotel-level services.

According to the PRIME by Betterhomes report – Branded Residences: Dubai vs The World, by 2030 there will be around 1,400 branded residence projects worldwide, with the MENA region accounting for 25%. Dubai alone is on track to deliver more than 140 projects by 2031, confirming its leadership in this market.

Why Dubai?

Several factors explain Dubai’s success:

  1. Forward-thinking government policies and a pro-business environment

  2. Investor-friendly framework: 100% foreign ownership, zero income tax, and long-term Golden Visas

  3. Rising population of HNWI (High-Net-Worth Individuals) choosing Dubai as their home base

  4. World-class developments from global brands such as Four Seasons, Armani, Bulgari, Dorchester, and more

The 40% Price Uplift – What Does It Mean?

On average, branded residences in Dubai command a 40% price uplift compared to non-branded properties in the same district. This “price advantage” reflects the added value buyers associate with trusted global brands, superior design, premium locations, and guaranteed quality of service.

Example:

  1. A standard apartment in a prime Dubai location may cost $1,000,000

  2. A similar apartment within a branded residence may cost $1,400,000

That $400,000 difference represents the price uplift — the additional value buyers are willing to pay for prestige, brand association, and long-term resale security.

Investor Benefits

  1. Faster appreciation: Branded projects often outpace the market in capital growth

  2. Higher rental yields: Tenants are willing to pay more for branded, serviced homes

  3. Liquidity on resale: Branded properties maintain stronger resale value and sell faster

  4. Global competitiveness: Dubai is more affordable than Miami, more tax-friendly than London, and offers greater growth potential than Phuket

Dubai vs Global Hubs

  1. Miami: Higher entry prices and lower rental yields

  2. London: Heavy taxation on property and income

  3. Phuket: Limited growth potential and seasonal demand

By contrast, Dubai combines zero income tax, strong capital growth, world-class service, and sustained global demand, making it the standout choice for international investors.

Market Outlook

Dubai already has 60+ branded residences completed and around 100 more in the pipeline. Transaction volumes and values are steadily rising, confirming the emirate’s position as a global hotspot for branded luxury living.

By 2031, branded residences in Dubai are expected to be among the most sought-after asset classes, outperforming traditional residential properties in both rental returns and resale value.

SPI Dubai: Your Partner in Branded Residences

If you want to:

  1. Secure a prestigious property with strong appreciation potential

  2. Diversify your investment portfolio with globally branded assets

  3. Invest in a market that is setting the global benchmark in luxury living

— the team at SPI Dubai will guide you to the best opportunities and ensure a safe, transparent transaction.

Invest smart. Invest in Dubai’s branded residences with SPI Dubai.