Meraas Launches Jumeirah Residences Emirates Towers — A New Icon of Branded Living in Dubai

In 2025, Dubai Holding Real Estate, through its flagship developer Meraas, unveiled one of the city’s most ambitious residential projects to date: Jumeirah Residences Emirates Towers. With 754 branded residences in two striking towers, this development sets a new benchmark for luxury urban living, blending bold architecture, prestige, and the legendary service of the Jumeirah brand.

A Statement in Architecture

Designed by world-renowned firm SCDA Architects, the towers introduce a bold cantilevered form that redefines the Emirates Towers skyline. Floor-to-ceiling windows frame panoramic views of the Museum of the Future and Downtown Dubai. A private entrance leads residents into a double-height grand lobby, a tranquil courtyard garden, and exclusive lounge spaces that prioritize elegance and privacy.

Urban Living Elevated

This is more than a residence — it’s a lifestyle experience tailored for those who value comfort, privacy, and exceptional service. The development features wellness-focused spaces, a private cinema, elegant lounges, family-friendly leisure zones, and sky terraces with infinity-edge pools and city views. Residents enjoy round-the-clock concierge services, curated wellness programs, access to personal chefs, and seamless event support — all delivered with the hospitality standards Jumeirah is known for.

The Power of Location

Centrally located, Jumeirah Residences Emirates Towers is surrounded by some of Dubai’s most prestigious landmarks, including the Museum of the Future, DIFC, and One Central. The project also offers direct access to the Jumeirah Emirates Towers Hotel, further enhancing the lifestyle offering through integrated luxury amenities and services.

Investing in Prestige and Growth

This development builds on the success of Jumeirah Residences Marsa Al Arab, confirming Dubai’s position as a global leader in high-end branded real estate. The growing demand for branded residences reflects not just a preference for elevated living, but a smart investment strategy focused on long-term capital appreciation and rental potential.

SPI Dubai: Your Gateway to an Iconic Address

If you’re looking for a high-profile asset that combines lifestyle, design, and financial upside, Jumeirah Residences Emirates Towers is a rare opportunity. SPI Dubai has early access to the project and will help you secure the best unit based on your goals — whether you’re buying for end use, rental income, or portfolio growth.

Reach out to SPI Dubai today and claim your place in one of Dubai’s most iconic new landmarks.