UAE Strengthens Its Position in Global Tourism
According to the World Travel & Tourism Council, the UAE welcomed 29.2 million international tourists in 2024, marking a 15.5% increase from 2023. By 2033, this figure is expected to reach 45.5 million.
Additionally, the World Economic Forum has elevated the UAE to 18th place in the 2024 Global Travel & Tourism Development Index, reaffirming the country’s leadership in the region.
Development of the UAE Tourism Industry
The government is implementing the Tourism Strategy 2031, aiming to attract AED 100 billion in investments and increase the number of hotel guests to 40 million. The UAE also remains the only Middle Eastern country in the top 10 for international tourism revenue.
“The World’s Coolest Winter” – UAE’s Tourism Brand
The UAE has launched its fifth “World’s Coolest Winter” campaign, showcasing the country’s unique tourist destinations and experiences. The campaign offers:
- Desert safaris
- Mountain adventures
- Camping and exploration of natural water bodies
- Paragliding, rock climbing, and mountaineering
- Traditional activities: camel riding, stargazing in the desert
The UAE continues to invest in infrastructure, strengthening its position as the world’s leading winter destination.
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